User Research & Behavioural Analytics

Discover users' behaviours, goals, attitudes and pain points through field research, web analytics, interviews and surveys.

Improve findability by measuring users' assumptions and navigation choices with card sorting, first-click and tree testing.

Find usability problems and measure user experience by testing products with users in the lab, public spaces or remotely.

Model and visualise user interaction through journey mapping, task analysis, GOMS and user flows.

Discover critical information in user data and use statistical methods to make valid and reliable decisions.

Identify usability problems with expert review, heuristic evaluation and walkthrough methods.